The Puma 96 Hours collection is a collaboration between Puma and fashion designer Neil Barrett that features a range of sportswear, footwear, and accessories.Neil Barrett is a celebrity fashion designer whose work has been worn by international personalities like Ewan McGregor, Jake Gyllenhaal, and Mark Ruffalo. The collection is based on the idea of the 96 hours of a team's life, with each season focusing on a different sport. The collection's identity design uses a recurring rectangle to tie in to the season's theme.