LILAC new in box Semi-permanent direct dye color Can be mixed with any other Pulp Riot semi-permanent shade(s) to create a custom color Deeper shades fade over 42 washes, lighter pastels 25 washes, neons 25-30 washes For the brightest and truest color tone results apply to pre-lightened hair Vegan and free of ammonia, parabens, gluten, PPD and MEA