Power Lift – their new anti-aging, priming and plumping cream is specially formulated to make you look younger and your makeup look better than ever. New in Box! Long-term benefits (use twice daily for 2+ weeks): Firms the look and feel of skin Plumps out the appearance of fine lines Immediate benefits: Blurs the look of pores and smooths texture Softens and hydrates skin Extends makeup wear time and improves application Vegan Collagen, Retinol, and Adenosine