Established in 2016 PACCBET, which is pronounced Rassvet in English, was founded by Gosha Rubchinskiy and his friend pro-skater Tolia Titaev. The Paccbet clothing brand mixes jeans, pants, sweaters, and more streetwear silhouettes with subtle Soviet aesthetics; whether that be through Cyrillic script or graphic prints. ‘Paccbet’ means ‘dawn’ in Russian, reflecting Gosha’s mantra of finding the beauty in Russian culture, and bringing it to light. Selling the Rassvet Shirt in Blue.