What it is: A styling mousse that gives hair an exaggerated sense of body and structure, without the slightest hint of crunch.

Who it's for: Ideal for all hair types.

What it does: All-day memory leaves styles supremely soft yet set, for hair that's thicker, fuller, larger than life. The mousse makes hair big, yet soft and touchable. It helps plump the hair shaft to add volume and thickness. It provides heat protection and helps repair and strengthen hair.

How to use: Shake it up, mousse it in, blow it big. To break the safety seal upon first use, remove the cap, place your thumb on the back of the applicator, and press firmly until it audibly clicks.