Nike ID Custom designed Men's AIR MAX Shoe ID # 872970-992

Nike ID Custom Designed Men's Air Max CUSTOMIZED NIKE ID 872970-992 Personalization has become a big business for brands in recent years. Greater consumer demand and access to better tech are allowing companies to experiment with more creative approaches to customization. Recent examples include Penhaligon and Miller Harris’ ‘fragrance profiling’ sessions that help customers find their perfect scent, or Adidas’s Knit for You pop-up in Berlin, which allowed visitors to design their own custom knitwear. Nike was one of the first brands to venture into the world of personalization when it launched Nike ID in 2000. Its customization offering has since grown from just being a feature on its website to include over 100 in-store ‘studios’ all over the world. Opened in 2018, its new flagship store in New York also offers a bespoke shoe design service where customers can book an appointment with a consultant and have custom trainers created on-site “The next generation of consumers is setting a high bar for customization to express all facets of their identity and individuality The new identity is made up of two ‘layers’; the first represents Nike, and includes key elements of the brand such as its famous swoosh symbol, etc The second layer represents ‘you’ (aka the customer), and is intended to be less functional, and more expressive. Featuring an array of different colors and graphics, it is flexible enough to allow for endless different iterations for any Nike product