SHOW LOVE TO BIG AIR. Nike's first lifestyle Air Max shoe is everything you imagined with the Nike Air Max 270. What we love most (for obvious reasons): the BIG, bold wraparound 270 Air unit to showcase our greatest technology everywhere you go. Benefits Woven and synthetic fabric on the upper provides a lightweight fit and airy feel. The 270 Max Air unit provides 270 degrees of see-through cushioning. Foam cushioning underfoot feels soft and lightweight. Rubber outsole provides durable traction. Heel pull tab helps you take the shoes on and off easily. Shown: White/Metallic Silver/White Style: 943345-103 Nike Air Max Origins Revolutionary Air technology first made its way into Nike footwear in 1978. In 1987, the Air Max 1 debuted with visible Air technology in its heel, allowing fans more than just the feel of Air cushioning—suddenly they could see it. Since then, next-generation Air Max shoes have become a hit with athletes and collectors by offering striking color combinations and reliable, lightweight cushioning.