gx by Gwen Stefani is a line of affordably priced fashion-forward accessories that embody Gwens unique blend of stylish sophistication mixed with rock and roll edge. Equally reflective of Gwens sense of style and the emerging runway trends for the season, gx features elements of tribal, pop, punk and street influences. gx is comprised of footwear, handbags, sunglasses and optical frames. In talking about the eyewear line Gwen says, The collection is fun, stylish and has some attitude. The idea behind gx is to design high quality and beautiful product that is also an amazing value. Its bold styling attracts a youthful self-expressive audience.