Layriteu2019s Natural Matte Cream keeps hair in place but leaves it readily flexible with a natural matte finish. This soft water-based formula gives the freedom of expression for various stylesu2014from the carefree and relaxed to rigid and ice-firm.Easy to wash off with water and Layriteu2019s Daily Shampoo, this styling cream features a mild cream soda scent and can be applied on either wet or dry hair, depending on the desired texture.