Miss Selfridge is a British fashion brand and former high street store chain which began as the young fashion section of Selfridges department store in London in 1966. It was part of the Arcadia Group, controlled by Sir Philip Green,[1] which went into administration in late 2020. The Miss Selfridge brand was purchased by ASOS on 1 February 2021 and now operates exclusively online. Brand new with tags. Gorgeous shirt