This set is is with tags. The patter is called ‘unicorn’. Description from web: Backpack includes 4 zipper organization pockets Large main book compartment New sewn-in name and contact label inside the backpack Dual side water bottle pockets Lunchbox has insulated PEVA lining Reflective safety accents Adjustable padded shoulder straps Padded air mesh backing Soft tablet or folder pocket Padded carry handle Side water bottle mesh pocket on lunch box Large main book compartment Interior mesh pocket on lunch kit holds ice packs Sewn name tag for easy identification if bag is misplaced