NWT Loser machine Co. plaid, gray, navy, flannel shirt Alcott jacket. Chest pockets with flats. Welt pockets at waist. 100 % cotton. Lining 100% black polyester. Good luck, pin on collard. Loser Machine is a brand for skateboarders by skateboarders. The brand's goal is to provide its customers with products that they can be proud to wear and use. Loser Machine's inception came from professional skateboarder Adrian Lopez's love for all things fast. The name “Loser Machine” comes from a group of friends, once stereotyped for being counter culture.