FlexCrème® is a unique, proprietary topical crème that helps tem- porarily relieve minor aches and pains of muscles and joints associ- ated with simple backaches, arthritis, strains, bruises, and sprains. More than 80 million people suffer from joint discomfort. In 1995, there were 40 million individuals who experienced joint-related dis- comfort and restricted motion and lifestyle in the U.S. alone. That number is expected to increase to 60 million by 2020. These prob- lems also affect about 250,000 children in the U.S. Joint-related concerns account for 427 million days of restricted activity and 156 million days in bed, making joint discomfort the leading cause of industrial absenteeism and the second leading reason, after heart disease, for receiving disability benefits. FlexCrème® uses a proprietary blend of novel ingredients with phar- maceutical-grade menthol to help relieve joint discomfort and mus- cle stiffness. Promoting joint flexibility and motion, FlexCrème® is fast acting, targeting the deep tissues in areas of discomfort, allowing indi- viduals to enjoy life as they should, free from joint pain and discomfort.