new in box. tube never opened. I bought 2 of these online. tried 1 tube and didn't love it and never opened this one. What it is: A weightless air-whipped lip cream that hugs lips with rich color and nourishing hydration that gives a soft velvety matte finish. Formulation type: Liquid lipstick Benefits: Hydrating This product is also vegan and cruelty-free. What Else You Need to Know: This hydrating, whipped matte formula glides on for full-on color and a featherweight feel that stays comfortable all day with no drying or caking. Made with a botanical blend of lotus, gardenia, and white waterlily, plus Vitamin E, it nourishes while smoothing out lips with a soft blurring effect.