New in box 3 in box. Introducing the new e12 Contact The ultimate choice for golfers looking to improve their game. With Bridgestone's revolutionary FLEXATIV Cover technology and Contact Force Dimple combine to create 46% more surface contact, resulting in more efficient energy transfer and longer, straighter distance with your driver. The soft FLEXATIV cover also helps control spin and repels quickly off the club face, increasing ball velocity for even greater distance. And with increased friction, you'll enjoy better spin and control around the green. Upgrade your game with the new e12 Contact Golf Ball.