NEW Purchased in UK - hard to find in US Made viral on social media/tiktok. Step 3: Elvive Glycolic Gloss 5 Minute Lamination Treatment Hero of our new at-home glossing routine, the 17% Gloss Complex Lamination Treatment with Glycolic Acid has an instant silkiness feel on wet hair. When hair is dry, it's silky smooth to touch. Shine lasts for days & increases use after use. Apply a generous amount on damp hair from lengths to tips. Leave on for 5 minutes and then rinse thoroughly. Discover L'Oréal Paris Elvive Glycolic Gloss, our new at-home glossing routine powered with Glycolic Acid known for its multiple benefits in skincare. Glycolic Acid penetrates the hair’s fibre improving shine, smoothness, strength. Instantly transform your hair for up to 5 x washes**. Effective on all hair types, ranging from straight, wavy, curly, and coily. *Consumer Use Test, women with dull hair, shampoo + conditioner. 78% of 160 UK women agreed