Brand new box of L'Oreal Feria Permanent Hair Dye in 521, Cool Amethyst, from the Holographic collection. Custom blended by master colourists for the imaginative trendsetter. Formulated with multi-faceted holographic tones for an icy color with shimmering undertones. 3X Highlights and Power Shimmer Conditioner Not recommended for predominantly gray or heavily highlighted hair. Please note that this box is a little wrinkled. But it is structurally intact, and still sealed