Italia Deluxe Lip and Cheek Balm Meet your new go-to for a healthy, glowy flush! Blush Crush Lip & Cheek Balm is a hydrating, multi-use balm that melts effortlessly into your skin, delivering a buildable wash of dewy color. This long-lasting, weightless formula blends seamlessly for a natural, luminous look-just tap onto your lips and cheeks for an easy, monochromatic finish. Enriched with Vitamin E and plant-derived squalane, this formula provides hydration and a natural finish that enhances your skin's radiance.