Brand new with tags, from the Target collab with Blogilates. Retails for $30. Is a beautiful lavender color. Stay organized and stylish with the Blogilates Ultimate Backpack in Light Purple. Designed to handle your busiest days, this versatile backpack offers a spacious main compartment for all your essentials and a large front zipper pocket for easy access to smaller items. With two side pockets for your water bottle or umbrella, it’s built for convenience. Bonus: a dedicated bottom zip compartment keeps your shoes separate from the rest of your gear, making it ideal for your active lifestyle. Developed by fitness expert, Pilates instructor, and designer, Cassey Ho, this backpack is made to support your on-the-go routine.