The goal: to create a tote that functions like a diaper bag but doesn't look like a diaper bag. A bag that can easily transition from the newborn stage when you need it all, to tackling any travel or on-the-go challenge. But we also want it to look chic and be fun! So we created this tote - packed with options for all your baby-mama needs but simple and chic enough to carry everyday. You can thank us later, we know you're busy! Brand new with tag