NEW BASIC BEAUTY EYESHADOW PRIMER (SO IMPORTANT)

"Eyeshadow primer is formulated to EXTEND the life of your eye makeup while ENHANCING the colors applied on top," explains make-up artists. "It’s an INCREDIBLY NECESSARY product but is often one of the most overlooked items to add to your makeup routine. It’s best to apply after your skincare, but before your eye makeup." Eye primers generally come in a cream-like formula that melts away on your eyelid upon blending. Concealer instead of an eye primer tends to be less effective for longevity. Concealer tends to have too much of a slippery or oily base & will act against you in a few hours. "Concealer can also leave a heavy feeling to your eye makeup, make it difficult to blend your shadow well, and can add to creasing throughout the day." Eyeshadow primer has a TON of benefits. 1. Prevents eyeshadow from smudging and creasing: If you have naturally oily eyelids, your eyeshadow may be prone to smudging throughout the day. Primer acts as a barrier between the natural oils on your eyes and your eye makeup. 2. Makes eyeshadow application even: "Those with dry eyelids tend to struggle with even application of their eye makeup as well as the accentuation of fine lines," explains St. Jean. "Adding eyeshadow powder (a naturally dry product) on top of already-dry skin can look aging, especially if you are working with anything even slightly shimmery." 3.Grips eyeshadow: Applying eyeshadow to dry skin can be frustrating! 4.Accentuates TRUE eyeshadow color: Unlike using concealer.