New Authentic Intensity at first sight. Instant gratification in just one swipe. Reveal your true colors with an upgraded range of eyeshadows to express yourself and your artistry without limits. All-new packaging. All-new formula. From buttery mattes and lustrous satins, to electric pops of color and glittering metallics—each finish stays soft with a vibrant effect. Pure pigments suspended in an innovative liquid binding system create rich, high-impact color in just one stroke. Stand out.