Moschino Mcdonald's collection Bag New

Moschino x Jeremy Scott leather rare sold out McDonald's collection bag brand new with tags The fashion industry is as much about promotion as art as it is about clothing and accessories as art. Without a well-honed message, it’s pretty difficult to get anyone to spend thousands of dollars, no matter how pretty the product. During designer transitions, a brand’s ability to self-promote is even more important; it needs both to explain to existing customers why they shouldn’t look elsewhere and attract new customers who had previously ignored the brand. This season, Moschino did that by hiring wild child Jeremy Scott and letting him theme his entire first collection around junk food, spawning, among others, the Moschino Junk Food Capsule Collection Quilted Leather Bag. AW14 Moschino Couture Jeremy Scott McDonalds Fast Food Quilted Shoulder BAG