Brighter hair in one wash This multi-action shampoo neutralizes unwanted yellow and brassy tones to cleanse and brighten blonde, gray, or naturally silver hair. Ideal for all types of lightened hair, from dark to light blonde. FEATURES: • IlluMONAT Technology makes hair visibly lighter in one wash. • REJUVENIQE® our exclusive nourishing oil blend can act as a penetration enhancer bringing with it the violet color deep within the hair fiber. BENEFITS: • Neutralizes to tone unwanted warm, brassy tones • 94% softer, more manageable hair** • 97% brighter, more illuminated blonde** • Cleanses and leaves hair feeling stronger.** • Preserves hair color for up to 20 washes* • Vegan, animal-friendly formula *Based on instrumental tests by a third-party laboratory. **Based on a 14-Day perception test with 35 panelists. Performed an independent laboratory