Jessie’s Jelly Soft Curls is the best product for soft curls because it is specifically designed to leave your curls jelly soft and crunch-free while at the same time giving your soft jelly curls the shine and hold Miss Jessie’s Multicultural Curls gives textured curls uniformity and manageability while simultaneously fighting frizz. Not too heavy and not too light, Miss Jessie’s Multicultural Curls is the perfect balance styling lotion.