This product has been discontinued and is a rare find. It is new and has never been used. Bundle with the conditioner and get 10% off! Cleanses as it softens, detangles, and prolongs the radiance of blonde tones. Brightens shine prevents damage, and protects against UV rays. Gentle care formula prolongs the radiance of blonde tones.Hello Blondie, previously known as Blonde Care. Brighten your blonde Get ready for brilliant blonde with Hello Blondie