Marketing Health Services, Third Edition - Book by Richard Thomas

Good Condition. Please see attached Photos. Description: Healthcare organizations are facing significant challenges as implementation of the Affordable Care Act brings about a number of paradigm shifts into an already dynamic field. In the face of these challenges, healthcare marketers must take advantage of a wide range of strategies—both traditional and contemporary—to help their organizations successfully navigate the new healthcare landscape. This book brings a fresh perspective to many tried-and-true marketing techniques but also discusses new opportunities, including social media, healthcare globalization, consumer engagement, and more. Fully revised and updated, this third edition introduces readers to the marketing techniques most applicable to a variety of healthcare organizations, allowing them to rise above the noise that consumers are currently bombarded with and better position themselves for the future. Product information: Publisher ‎Health Administration Press; 3rd edition (September 1, 2014) Language ‎English Hardcover ‎510 pages ISBN-10 ‎. 1567936784 ISBN-13 ‎. 978-1567936780 Item Weight ‎2.45 pounds