Madison Reed Hair Color Primer

Brand new sealed Madison Reed Prime for Perfection, Hair Color Primer, Preps Hair & Creates Smooth Base for Flawless Color, Gentle & Nourishing Formula, 4 Fl Oz (118 mL) Description First things first, use this essential pre-color prep step before you color for better results. Madison Reed Prime For Perfection works as a primer for your hair, removing excess buildup that causes color to look dull or too dark. The result? Gorgeous, fresh & flawless hair color with true-color results. Our gentle hair-loving formula creates a smooth base so that your hair can optimally receive new color for hair that looks and feels healthier, fresh and downright fabulous. Full of hair-loving ingredients: keratin, argan oil, and ginseng root extract to leave your hair feeling healthy, conditioned, and shiny. Benefits Hair color primer removes excess hair color buildup that causes over-darkening; creates smooth base before applying permanent color. No harsh ingredients: 100% ammonia-free, PPD-free, resorcinol-free, paraben-free, pthalates-free, SLS-free, gluten-free, titanium-dioxide-free. Leaping bunny certified: cruelty-free.