This is Madison Reed hair color kit in Genova Red, a really pretty, rich red color. Photo of hair is from the Madison Reed website. I'm changing hair colors from this gorgeous red to a platinum blonde champagne pink (!!) so I don't need Genova Red anymore, but I forgot to turn off my auto delivery. I opened the box only to take the pics. I loved using the Madison Reed products, but they don't have fashion colors like pink. Comes from a smoke-free, scent-free home. Shipping will be same day or, if ordered after 3pm ET, the next day.