MILK Rise Mascara (full size)

An award-winning everyday mascara that weightlessly lifts, lengthens, curls, and adds subtle volume for the most natural-looking lashes possible. Just 1-2 coats of this cruelty-free mascara mimics the look of a lash lift and ties any no-makeup makeup look together. Its 93% natural formula is made with lash-caring ingredients to leave lashes soft and feathery. The curved brush enhances curl for all lash types and delivers clump-free results. CLINICAL RESULTS: In a consumer-perception study of 29 people: - 100% saw immediate volume, length, lift, and curl - 96% said formula did not weigh lashes down after 12 hours - 93% said lashes are clump-free after 12 hours