What it is: A long-wearing, smooth liquid lip color that gives you a blurred, high-impact matte look. What does: Believe it when you feel it. Powder Kiss Liquid Lipcolour gives you a blurred, high-impact matte look. Experience a weightless kiss of color, delivering ten hours of moisture. lts whipped, mousse-like texture softly and evenly kisses lips with just the right amount of non-settling, non-flaking, comfortable color. The special blend of vitamin E, powders, and emollient properties provides excellent cushion, flexibility, wear, and moisture that will leave lips looking and feeling soft and smooth all day. It features an hourglass-shaped applicator that perfectly hugs lips to fill in lines and enhance lips with a smoothing and blurring effect. The long-wearing formula provides immediate moisture and coverage for 10 hours.