New in box!! Perfect Christmas gift! AWARD-WINNING DESIGN: Loftie's smart alarm clocks for bedrooms have been celebrated for their outstanding quality, being named a New York Times Wirecutter pick for four consecutive years and chosen by TIME Magazine as one of the Best Inventions of 2024. RELAXING SOUND MACHINE: Unwind effortlessly with our sound machine alarm clock, offering over 100 free tracks including breathwork, meditations, sound baths, white noise, and nature sounds. A thoughtful Christmas Gift Idea for Mom or Dad, bringing relaxation and peaceful nights to your loved ones this holiday season. TWO-PHASE ALARM SYSTEM: This smart alarm clock includes a unique two-phase alarm: a gentle wake-up phase followed by a louder get-up alarm. This design, featured at the MoMA Design Store, supports your body’s natural waking process for a smoother start to the day. CONVENIENT BLACKOUT MODE AND PHONE-FREE BEDROOM: Activate Blackout Mode by holding down the snooze button for a complete lights-out experience. Enjoy a serene, phone-free sleep environment, controlling everything directly from the clock—no app needed. Simple setup involves plugging in the clock, downloading the Loftie app, and connecting to Wi-Fi. RICH CONTENT LIBRARY AND OPTIONAL APP: The optional, free companion app allows you to set alarms, listen to white noise, nature sounds, wellness content, and stories anytime, anywhere. Available on iOS and Android.