Described online as: “Dionysus- a deep plum. A brilliant formula that pushes the boundaries of colour. Each Liptensity Lipstick holds intense amounts of pigment, resulting in extreme colour intensity, clarity, and vibrancy. This luxurious gelled base melts on contact, providing fully saturated colour with a satin finish in one stroke. This comfortable formula glides on smoothly and lasts for 8 hours.” Only usage was to search on hand. Very creamy and pretty color