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Turning dead stock back to life. What is dead stock? The dictionary describes it as merchandise that did not sell and which is often stored in a warehouse. But dead stock is so much more. Sometimes it can contain little treasures like limited editions, gifts or fashion items from years ago. You never know who attaches emotional value to one of those items and, therefore, is willing to pay big money for it. Emotional connection People can place considerable importance to limited editions and co