LRG Woven Button Up (2012) in Large About the Brand: Lifted Research Group, commonly known as LRG, is an American, Orange County, California-based clothing brand headed by Jonas Bevacqua and Robert Wright. Designed to overthrow the masses by our influence. Our slogan is simple, "underground inventive, overground effective." At LRG, we want to focus on those trying to pay their rent with their passions. Think of us as a support group for the independent and underground culture. We're trying to put the spotlight where we think it belongs because it is much more than clothing and concepts; it is a way of living. LRG's innovative essence for the above-average person.