L'Oréal Professionnel Série Expert Blondifier Cool Shampoo 10.1 oz New Pack

The formula, infused with Açaí Polyphenols, helps to enhance the vibrance of the hair and repair its fiber over time. Moreover, it helps to stop the natural oxidation process of the hair to prevent brassiness. The formula also contains purple pigments that neutralize unwanted yellow undertones. Therefore, this shampoo is particularly suited for those with bleached or color-treated hair that want to keep their blonde hair cool-toned.