Dia color compensates melanin loss for up to 70% grey coverage and 6 weeks of gloss color with 2x shine. Providing high visibility for every reflect and 100% true-to-tone reflects for vibrant color. Formulated with Melanin Gap Filler technology to fill gaps from lost melanin by reinjecting color inside the fiber. Up to 92% natural origin formula with no ammonia. The texture is creamy for easy mixing, application, and rinsing with a quick 20-minute processing time