LL Bean Turtleneck Sweater - Cotton with 5% Cashmere

Wow - I tried this on and the quality seems very high quality - I am definately ordering this in my size! The color is definately mauve, less purple as the picture may appear. The picture with the tags is more true to color, as least in my browser. I listed as pink, but it's definately a soft pink, mauve on the side of purple spectrum, but doesn't look purple to me at all.