What it is: A lightweight, easy-to-apply, loose powder that blends effortlessly to set makeup for up to 12 hours. What Else You Need to Know: This award-winning powder locks in makeup for long-lasting wear without adding weight or texture. It absorbs oil and reduces shine all day, creating a flawless, matte finish with no flashback in photos. Translucent is perfect for fair to medium and tan skin tones.