3-in-1: Color, Cleanse & Condition Buildable hues intensify with each wash Instantly achieve bold hues, refresh salon color or tone "Kind color" promotes the health of hair as well as beauty Lather-free formula protects color-treated hair's vibrancy Cocktail multiple colors for completely custom hues Color results last between 10 to 15 shampoos The lighter your starting color, the more intense results will be