Crafted from premium leather this eye catching keychain/fob features a playful parrot design in an array of colors with fringe detail and golden hardware. The color is a brighter red. I can't guarantee any of the photos will be 100% true to life for color because screen settings, etc will make colors look different on different devices & in different lighting environments. I did add a few pictures with a gray card & a Lululemon bag if that helps for color reference. I think the photo on the back of the gray card (white side) looks a little darker than what I'm seeing in person & the color on the gray background is more accurate on my devices.