THE life-proof lipstick that will not wear off! Yes, you can eat, drink, make up, break up and mouth-off knowing your lips are gonna stay flawless through it all! In 43 to-die-for shades, this creamy formula glides over lips like a gloss and sets to a true matte finish. Along with 24-hour wear and high-pigment color, the next-generation formula is packed with natural moisturizers, including Vitamin E and Sunflower Seed Wax. All-day wear has never felt so comfortable!