Keune Semi Tone-on-Tone Color is an ammonia-free tone-on-tone demi color which gives up to 70% grey coverage. Perfect to use for a first-time color service, an intensive tone-on-tone color and easy to use for our Dual Coloring system. The Silsoft technology provides a guarantee for extra shine and conditioned hair. Semi Color is a cream based on coconut oil which gives it a creamy texture. It is easy to mix and doesn't stain on the scalp. The intensive shades of Semi Color Red Infinity are created with the new color pigment Red Infinity (RI) and gives intensive characters and exceptional durability. These intense red shades offer unsurpassed intensity with proven longer lasting color and intensive coverage. Semi Color Red is an ammonia free tone-on-tone color, which gives up to 70% grey coverage. Perfect to use for a first-time color service, an intensive tone-on-tone color and our Dual Coloring system. The color pigments have an oxidative structure - meaning that once they enter the hair the small pigments join together to form a larger color structure. The Red Infinity pigments form larger structures than comparable Red shades, which ensure that, within both permanent and semi-permanent ranges, the color is more fade resistant and thus extremely durable. The Silsoft technology provides a guarantee for extra shine and conditioned hair.