Brand New..Who says you have to sacrifice clean for color? This matte lipstick is made with good-for-you minerals, oils, antioxidants, and vitamins AND coats lips in rich, wine-stained color that lasts for hours without drying out your lips. A win-win if you ask us. Apply it directly to your lips for a bold wash of color. More Reasons You’ll Love It: It’s made without GMOs, phthalates, triclosan, petrochemicals, synthetic fragrances, or talc. About the Brand: KARMELA COSMETICS is dedicated to supporting women. They donate 10% of the net profits from every lipstick to organizations devoted to women’s healing and empowerment. Cruelty Free, Gluten free, smoke and pet free home, fast shipping.