John Frieda Go Blonder Go Blonder Gradual Lightening Blonde Shampoo

BRIGHTER, STRONGER HAIR - John Frieda Go Blonder is a mild cleanser that gradually lightens for a visibly lighter, brighter, more sunlit shade of blonde. ACTIVE INGREDIENTS - John Frieda Sheer Blonde Go Blonder shampoo is formulated with citrus and chamomile, and our BlondeMend Technology. SAFE FOR COLOR TREATED HAIR - John Frieda Sheer Blonde hair products have been developed for safe use on natural, color-treated, or highlighted hair. BEST USED WITH LIGHTENING CONDITIONER - Combine with John Frieda Sheer Blonde Go Blonder Lightening Conditioner and Go Blonder Lemon Miracle Masque to achieve optimal lightening. TAKE CONTROL OF YOUR COLOR - Use every time you wash your hair, whether it’s once a week or once a day.