** New In Box** Finally - a moisturiser that'll help your makeup last longer! Our Hydrate Primer will make your skin feel soft, hydrated and ready for your base. Our Vegan & Cruelty Free formula includes Aloe juice and Shea Butter, which are great for replacing & maintaining your skin's moisture. No matter what your skin type is, our Hydrate Primer can help to combat the flaky texture of dry skin or help oily skin to produce the correct oils over time. Hydrate Primer is SO hydrating, it can even replace your daily moisturiser.