International Business : The Challenge of Global Competition with Map, PowerWeb,
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This textbook is a valuable resource for students and professionals interested in the subject area of international business. It provides a comprehensive overview of the challenges and opportunities associated with global competition, and covers topics such as market segmentation, pricing strategies, and cultural considerations. The book is authored by Michael Minor, Donald Ball, Paul L. Frantz, Wendell H. Mcculloch Jr., and Michael Geringer, and was published in 2001 by McGraw-Hill Higher Education.
The book is available in a hardcover format and measures 11.1 inches in length, 8.9 inches in width, and 1.4 inches in height. It weighs 31 oz and is written in English. The book's aspects include its subject area of business and economics, its publication name of International Business, and its level of business. It is categorized under Books & Magazines, Textbooks, Education & Reference, and Textbooks.
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