For many women, covering their white hair isn't about hiding their age. Rather, it is seen as a way of self-expression, continuing to embrace their identity and reflect who they feel they are as a person. We think it is important to continue feeling #AbsolutelyYou at any age, so the IGORA ROYAL® ABSOLUTES® color range is dedicated to the coverage of mature hair. Our portfolio of 30 beautiful shades supports a comprehensive and versatile range of color services to meet all individual color needs – not only delivering up to 100% coverage, even on thick and resistant hair, but also optimal shine and long-lasting results.