IT® Cosmetics: Confidence in a Cream Anti-Aging Hydrating Moisturizer

Brand New! DETAILS— Discover IT® The #1 anti-aging cream in America* is now SUPERCHARGED to deliver 2x more potent active ingredients and hydration than the original formula so you can experience even better visible results for wrinkles, firmness, plumpness and more! Here’s an overview of what’s new, better and different about this skin-transforming super moisturizer: Patented Anti-Aging Armour Rejuvenating Concentrate contains higher concentrations of niacinamide, squalane and peptide-lipid complex to reverse 10 signs of aging skin in just 2 weeks! Provides 48HR hydration; skin-loving ceramides and hyaluronic acid help to not only strengthen but repair skin moisture barrier with continued use Tested across a wide range of skin types, tones, ages and skin concerns to truly be one moisturizer that works for everyone The quick-absorbing formula you know and love, now with a silky cream texture Paraben-free formula is now also clean, vegan** and free of artificial dyes and drying alcohols New packaging uses less plastic to reduce environmental impact