Schwarzkopf Professional heritage color brand IGORA ROYAL® is the reference brand for true color performance. IGORA ROYAL® brings you optimal coverage and retention. IGORA ROYAL continues to deliver powerful color performance due to its unchanged iconic formula, offering amazing true-to-tuft results, up to 100% coverage, incredible color intensity and performance you can trust – always. The IGORA ROYAL® High Definition Technology features a high definition color pigment matrix for the clearest tone direction, enhanced true-to-swatch results, amplified intensity and optimal coverage.